diff --git a/app/assets/stylesheets/components/_inbox-entry.scss b/app/assets/stylesheets/components/_inbox-entry.scss
index 38cdf4ba..efbe739b 100644
--- a/app/assets/stylesheets/components/_inbox-entry.scss
+++ b/app/assets/stylesheets/components/_inbox-entry.scss
@@ -1,4 +1,6 @@
 .inbox-entry {
+  $this: &;
+
   &--new {
     box-shadow: 0 0.125rem 0.25rem var(--primary);
 
@@ -19,4 +21,17 @@
       }
     }
   }
+
+  .format-help {
+    opacity: .3;
+
+    #{$this}:focus-within & {
+      opacity: 1;
+    }
+  }
+
+  &:focus-within .format-help,
+  &:hover .format-help {
+    opacity: 1;
+  }
 }
diff --git a/app/views/inbox/_entry.html.haml b/app/views/inbox/_entry.html.haml
index 2971eba2..bab43c53 100644
--- a/app/views/inbox/_entry.html.haml
+++ b/app/views/inbox/_entry.html.haml
@@ -32,7 +32,7 @@
         %button.btn.btn-default.px-1{ name: "ib-options", data: { ib_id: i.id, state: :hidden } }
           %i.fa.fa-chevron-down
           %span.pe-none= t(".options")
-        %p.ms-auto.align-self-center.mt-2.mt-sm-0.text-center
+        %p.format-help.ms-auto.align-self-center.mt-2.mt-sm-0.text-center
           = render "shared/format_link"
     .card-footer.d-none{ id: "ib-options-#{i.id}" }
       %h4= t(".sharing.heading")