diff --git a/.gitignore b/.gitignore
index ec4d9b29..95787f81 100644
--- a/.gitignore
+++ b/.gitignore
@@ -7,6 +7,7 @@
 /tmp
 
 /config/database.yml
+/config/justask.yml
 .sass-cache/
 coverage/
 *.swp
diff --git a/config/initializers/10_config.rb b/config/initializers/10_config.rb
new file mode 100644
index 00000000..c82b28c4
--- /dev/null
+++ b/config/initializers/10_config.rb
@@ -0,0 +1,2 @@
+APP_CONFIG = YAML.load_file(Rails.root.join('config', 'justask.yml'))
+
diff --git a/config/justask.yml.example b/config/justask.yml.example
new file mode 100644
index 00000000..522bdeb5
--- /dev/null
+++ b/config/justask.yml.example
@@ -0,0 +1 @@
+site_name: "justask"