diff --git a/api/views/accounts.py b/api/views/accounts.py
index d0aeb08..47d91c6 100644
--- a/api/views/accounts.py
+++ b/api/views/accounts.py
@@ -6,6 +6,7 @@ from api.decorators import identity_required
 from api.pagination import MastodonPaginator
 from api.views.base import api_router
 from users.models import Identity
+from users.services import IdentityService
 
 
 @api_router.get("/v1/accounts/verify_credentials", response=schemas.Account)
@@ -22,25 +23,7 @@ def account_relationships(request):
     for id in ids:
         identity = get_object_or_404(Identity, pk=id)
         result.append(
-            {
-                "id": identity.pk,
-                "following": identity.inbound_follows.filter(
-                    source=request.identity
-                ).exists(),
-                "followed_by": identity.outbound_follows.filter(
-                    target=request.identity
-                ).exists(),
-                "showing_reblogs": True,
-                "notifying": False,
-                "blocking": False,
-                "blocked_by": False,
-                "muting": False,
-                "muting_notifications": False,
-                "requested": False,
-                "domain_blocking": False,
-                "endorsed": False,
-                "note": "",
-            }
+            IdentityService(identity).mastodon_json_relationship(request.identity)
         )
     return result
 
@@ -95,3 +78,25 @@ def account_statuses(
     )
     interactions = PostInteraction.get_post_interactions(posts, request.identity)
     return [post.to_mastodon_json(interactions=interactions) for post in queryset]
+
+
+@api_router.post("/v1/accounts/{id}/follow", response=schemas.Relationship)
+@identity_required
+def account_follow(request, id: str):
+    identity = get_object_or_404(
+        Identity.objects.exclude(restriction=Identity.Restriction.blocked), pk=id
+    )
+    service = IdentityService(identity)
+    service.follow_from(request.identity)
+    return service.mastodon_json_relationship(request.identity)
+
+
+@api_router.post("/v1/accounts/{id}/unfollow", response=schemas.Relationship)
+@identity_required
+def account_unfollow(request, id: str):
+    identity = get_object_or_404(
+        Identity.objects.exclude(restriction=Identity.Restriction.blocked), pk=id
+    )
+    service = IdentityService(identity)
+    service.unfollow_from(request.identity)
+    return service.mastodon_json_relationship(request.identity)
diff --git a/users/services/__init__.py b/users/services/__init__.py
new file mode 100644
index 0000000..ff392fb
--- /dev/null
+++ b/users/services/__init__.py
@@ -0,0 +1 @@
+from .identity import IdentityService  # noqa
diff --git a/users/services/identity.py b/users/services/identity.py
new file mode 100644
index 0000000..867a2c3
--- /dev/null
+++ b/users/services/identity.py
@@ -0,0 +1,70 @@
+from typing import cast
+
+from users.models import Follow, FollowStates, Identity
+
+
+class IdentityService:
+    """
+    High-level helper methods for doing things to identities
+    """
+
+    def __init__(self, identity: Identity):
+        self.identity = identity
+
+    def follow_from(self, from_identity: Identity) -> Follow:
+        """
+        Follows a user (or does nothing if already followed).
+        Returns the follow.
+        """
+        existing_follow = Follow.maybe_get(from_identity, self.identity)
+        if not existing_follow:
+            Follow.create_local(from_identity, self.identity)
+        elif existing_follow.state in [
+            FollowStates.undone,
+            FollowStates.undone_remotely,
+        ]:
+            existing_follow.transition_perform(FollowStates.unrequested)
+        return cast(Follow, existing_follow)
+
+    def unfollow_from(self, from_identity: Identity):
+        """
+        Unfollows a user (or does nothing if not followed).
+        """
+        existing_follow = Follow.maybe_get(from_identity, self.identity)
+        if existing_follow:
+            existing_follow.transition_perform(FollowStates.undone)
+
+    def mastodon_json_relationship(self, from_identity: Identity):
+        """
+        Returns a Relationship object for the from_identity's relationship
+        with this identity.
+        """
+        return {
+            "id": self.identity.pk,
+            "following": self.identity.inbound_follows.filter(source=from_identity)
+            .exclude(
+                state__in=[
+                    FollowStates.undone,
+                    FollowStates.undone_remotely,
+                ]
+            )
+            .exists(),
+            "followed_by": self.identity.outbound_follows.filter(target=from_identity)
+            .exclude(
+                state__in=[
+                    FollowStates.undone,
+                    FollowStates.undone_remotely,
+                ]
+            )
+            .exists(),
+            "showing_reblogs": True,
+            "notifying": False,
+            "blocking": False,
+            "blocked_by": False,
+            "muting": False,
+            "muting_notifications": False,
+            "requested": False,
+            "domain_blocking": False,
+            "endorsed": False,
+            "note": "",
+        }
diff --git a/users/views/identity.py b/users/views/identity.py
index 268b683..0a612a5 100644
--- a/users/views/identity.py
+++ b/users/views/identity.py
@@ -16,6 +16,7 @@ from core.ld import canonicalise
 from core.models import Config
 from users.decorators import identity_required
 from users.models import Domain, Follow, FollowStates, Identity, IdentityStates
+from users.services import IdentityService
 from users.shortcuts import by_handle_or_404
 
 
@@ -146,18 +147,9 @@ class ActionIdentity(View):
         # See what action we should perform
         action = self.request.POST["action"]
         if action == "follow":
-            existing_follow = Follow.maybe_get(self.request.identity, identity)
-            if not existing_follow:
-                Follow.create_local(self.request.identity, identity)
-            elif existing_follow.state in [
-                FollowStates.undone,
-                FollowStates.undone_remotely,
-            ]:
-                existing_follow.transition_perform(FollowStates.unrequested)
+            IdentityService(identity).follow_from(self.request.identity)
         elif action == "unfollow":
-            existing_follow = Follow.maybe_get(self.request.identity, identity)
-            if existing_follow:
-                existing_follow.transition_perform(FollowStates.undone)
+            IdentityService(identity).unfollow_from(self.request.identity)
         else:
             raise ValueError(f"Cannot handle identity action {action}")
         return redirect(identity.urls.view)