diff --git a/locale/en/translations.suml b/locale/en/translations.suml
index 265d4fff..34ce7534 100644
--- a/locale/en/translations.suml
+++ b/locale/en/translations.suml
@@ -377,6 +377,33 @@ faq:
                 - >
                     You can also just list the five forms using slashes, eg. {/ze/zem/zir/zirs/zirself=ze/zem/zir/zirs/zirself}.
                     Keep in mind that <strong>all five forms</strong> are required in that case, otherwise the app can only guess what exactly you mean.
+        unlisted-cards:
+            question: 'Can someone search for my card?'
+            answer:
+                - >
+                    We don't publish any list of active usernames that one could search through or open them one-by-one.
+                    People should only know your username, if you share a link with them (or if they randomly guess it).
+                - >
+                    Through {https://developers.google.com/search/docs/advanced/crawling/block-indexing=noindex}
+                    and {https://developers.google.com/search/docs/advanced/robots/intro=robots.txt}
+                    we ask search engines to stay away from the cards.
+                    Keep in mind, though, that not all of them respect such directives,
+                    and that we've only added them recently, so the webpages already crawled by them earlier
+                    (eg. when their crawlers stumbled upon a publicly posted link to your pronouns.page card)
+                    might stay in their cache for some time.
+                - >
+                    You decide what's in your card – remember that depending on what you put there (like links to your social media),
+                    it might be easy for people who stumble upon your card to identify you.
+        verified-links:
+            question: 'How do I get the links in my card verified?'
+            answer:
+                - >
+                    In your {/account=account settings} you can connect and disconnect multiple third-party accounts,
+                    which lets you use them as a login provider.
+                    If on top of that you decide to publish the link to your third-party profile in your card,
+                    then that link will be marked with a shield icon ([shield-check]).
+                    It will also include a <code>rel="me"</code> tag, so that services like Mastodon can verify it the other way round too.
+                    This feature only works with Mastodon and Twitter so far.
         business:
             question: 'Are you a business?'
             answer:
diff --git a/routes/profile.vue b/routes/profile.vue
index 0e2fbe51..514d836e 100644
--- a/routes/profile.vue
+++ b/routes/profile.vue
@@ -223,6 +223,7 @@
                 title: `@${this.username}`,
                 description: this.profile ? this.profile.description : null,
                 banner: `api/banner/@${this.username}.png`,
+                noindex: true,
             });
         },
     }
diff --git a/src/helpers.js b/src/helpers.js
index aba54c0e..410db164 100644
--- a/src/helpers.js
+++ b/src/helpers.js
@@ -18,7 +18,7 @@ export const buildList = (fn, ...args) => {
     return list;
 }
 
-export const head = ({title, description, banner}) => {
+export const head = ({title, description, banner, noindex = false}) => {
     const meta = { meta: [] };
 
     if (title) {
@@ -43,6 +43,10 @@ export const head = ({title, description, banner}) => {
         meta.meta.push({ hid: 'twitter:image', property: 'twitter:image', content: banner });
     }
 
+    if (noindex) {
+        meta.meta.push({ hid: 'robots', name: 'robots', content: 'noindex'});
+    }
+
     return meta;
 }
 
diff --git a/static/robots.txt b/static/robots.txt
new file mode 100644
index 00000000..6b9803dc
--- /dev/null
+++ b/static/robots.txt
@@ -0,0 +1,2 @@
+User-agent: *
+Disallow: /@*